SEO copywriting – writing content with the goal of increasing “hits” on your website by search engines – is very different from regular copywriting, but reader-friendliness should be the goal of both. Basically, an SEO copywriter must retool and reword previously written copy so that the content attracts search engines through use of keywords that score high on search engines. The way to do this is to use the right keywords in your copy. It’s not about taking your content and just shoving a bunch of keywords and phrases into it in order to get a higher ranking. As a matter of fact, if you use too many keywords in your web content, search engines such as Bing, Google, and Yahoo! will penalize you, resulting in a lower page ranking for your web site. Therefore, pay attention to keyword density which is the percentage of keywords included in your copy. For example, three keywords in a 100-word copy is 3% keyword density. The principal difference between SEO copywriting and regular copywriting is that as well as being readable and appealing to people, the SEO copy must also be attractive to search engines.

The main focus of search engine copywriting is writing web content that focuses on your keywords; ensuring proper research and analysis have been put into the selection of keywords so they apply closely to your product or service. Since employing weak keywords will ruin your chances at high rank, using the right tools is important. Headlines and titles of your articles are good places to use your selected keywords to the best benefit. Since the majority of the readers decide if they want to read your content by looking at the headline, it should be attention grabbing. Search engines look for opening lines to find a content’s summary, so you should also utilize these keywords in the beginning of the main paragraphs of the content.

Your side headings/subheadings should include your keywords as well. Leading to a friendly SEO website, in this way the reader is able to navigate around your site with greater ease. Synonyms and related words are good choices to use throughout your article to avoid excessive use of the keywords which lowers the quality of the article. By overusing a single keyword in your article, it could make it seem like a spam message. It would be good to get a ratio of 100:1, meaning there is a single keyword used for every 100 words in your article.

And please, always remember that proof reading is your friend! Once you’re done writing your content, you should always proof read it. This will prevent unexpected spelling and grammar mistakes from slipping through. And also makes sure that the flow of the content is smooth. The reader will sense an unprofessional businessman if he reads articles full of errors.

Some engines don’t go very deep into your site, so make sure that your home pages and main category pages have a good amount of primary keywords well-placed within them. And avoid having any links in your images since search engines do not read them.

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