Keyword research is the most important step to take before creating a site or even purchasing a domain as you want to include keywords in the domain.

Many new marketers starting in web site marketing overlook keyword research completely or complete only basic research by guessing what keyword to rank for and checking how many searches per month are performed for it. This tactic is insufficient if you want to be successful. Pursue the wrong keyword and you’ll end up questioning why you have no traffic.

So how do you do keyword research?

The most precise keyword research tool is https://adwords.google.com/select/KeywordToolExternal This tool is recommended because figures are specific to google, the unquestionable search engine leader with 90% of overall searches.

Make a worksheet for your research. Label your columns: Searches, Keyword, Competition, Allintitle and Allinurl

Here is an explanation of each heading:
1. Searches: Monthly searches for the specific keyword/keyphrase
2. Keyword: The actual keyword or keyphrase
3. Competition: The number of pages targeting that particular keyword
4. Allintitle: The quantity of sites targeting the keyword in their title.
5. Allinurl: The quantity of pages with the keyword in their domain name

The first two columns of information come directly from the Google tool. The other three columns are investigated on google by performing the following searches.

To determine competition carry out a search for your keyword with quotes (“) around it (example. “Weight loss”). Google will return results from websites targeting the exact keyword/keyphrase. This filters out sites targeting ‘weight’ or ‘loss’ only. Record the number of results generated in the competition column alongside the keyword. This figure is discovered at the top right hand side of the browser window.

To ascertain how many websites contain a keyword in their titles perform an allintitle search. The format for this is allintitle:your keyword. Replace ‘your keyword’ with the keyword you want statistics for. Enter the number of results returned into the allintitle column beside the keyword.

To perform an allinurl search use the format ‘allinurl:your keyword’ and enter the corresponding number of results in the allinurl column

Why investigate allintitle and allinurl? Because utilizing primary keywords in the title and URL is an exceptionally important factor in gaining good rankings with search engines for those keywords. Ultimately, you ought to use principal keywords in both. If our targeted keyword appears in the URL of 4000 sites then that is the greatest number of competitors we have to compete with. Utilizing the keyword in both URL and title puts your site in front of many other sites in terms of on-page SEO.

Which Keywords should you Target?

It depends how much SEO practice you have which keywords you should target. It’s easier to rank for low competition keywords. New marketers should target keywords with less than 20,000 results in the allinurl column. This makes it simpler to outrank competitors. This may well seem like a cop-out. However, sites that rank well for lower competition keywords will find it easier to rank for associated high competition keywords.

It’s critical that traffic be laser targetted to enhance conversion. For example: A site selling GPS systems shouldn’t specifically target ‘GPS systems’ because it has considerable competition making it tough to rank for. Furthermore, a person searching for ‘GPS systems’ is most likely in research phase. A person searching for ‘Tom Tom GO 930 prices’ is considerably more targeted since it indicates that they are in purchasing stage. Of course, ‘buy Tom Tom GO 930′ is even better! While far fewer people will search for that term, those who do are in purchasing mode. It’s better to grab them in purchasing mode than in research phase!

Don’t aim at general keywords that have more searches because that exposes you to additional opposition. You need traffic that converts to sales. As you obtain SEO knowledge and your site gains reputation (i.e. Google pagerank) you can target high competition keywords. If you purchase PPC (pay per click) traffic from search engines it’s essential to target converting keywords.

Two factors control the best keywords to target:

1. The amount of searches (higher is better)
2. The quantity of competition (lower is better)

Try to locate keywords with both of these factors. Balance is the essential factor here. Each webpage should target one primary keyword and contain several associated keywords. Try to target compound keywords that contain more than one keyword like ‘online marketing techniques’ which targets three keywords including; online marketing techniques, online marketing and marketing techniques. Whereas two word keyphrases have increased opposition making them harder to rank for, using them means you won’t have to add them later when you do wish to rank for them.

These methods are especially important if you are trying to learn how to make money online

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