Did You Know: Your Internet business could be more profitable with a French website than your English one?

Why and how does this happen?

So far when you launch your business in English, the competition is bigger than you could expect simply because too many websites compete in the same market as yours.

For instance, let’s say you run a Golf business in the UK and you want to promote your business online trying to sell Golf Equipment (your main keyword).

You log into Google and these are the results you get (30/01/2009)

A – What do your UK customers want? Number of searches done for the keyword Golf Equipment in the UK.

368,000 – Highest volume of search in October 2008.

B – How is the UK competition like? Number if English websites competing under the Keyword Golf Equipment.

. Worldwide: Results 1 – 10 of about 5,380,000 for Golf Equipment.
. Page from the UK: Results 1 – 10 of about 684,000 for Golf Equipment.

C – How much does an effective marketing campaign cost?

As you sell Golf Equipment you may decide to boost your sales using a Pay Per Click Campaign, for instance. You intend to create your Google Adwords campaign and start watching the bids in order to place yours.

In this particular case you target the UK using Google adwords tools.

And this is what Google UK will propose you (30/01/2009)
. Keyword Golf Equipment
. Average CPC: £0.76 (at a maximum CPC of £1.70)
. Estimated clicks per day: 128 – 162 (at a daily budget of £150.00)

Now Catalyst Entrepreneur does the same research for you business targeting the French Golf users on the Internet. You will agree with me that my Google page will be Google.FR doing exactly the same process in order to compare the same features.

A – What do your French customers want? Number of searches done for the Keyword Equipement de Golf (Golf Equipment) in France:
5,400 – Highest volume of search in October 2008.

B – How is the France competition like? Number of French websites competing under the Keyword Equipement de Golf.

IMPORTANT:

When you log into Google.Fr, you shall see 3 radio buttons under the search box category displaying:

. Radio button 1 – Rechercher dans Le Web: meaning Search in the World Wide Web.

. Radio button 2 – Pages Francophones: meaning Pages displayed within the French Wide Web including France and other French speaking countries worldwide. We could name it F.W.W. for French Wide Web.

. Radio button 3 – Pages France: France only

So let see how many French websites are actually competing under the Keyword Equipement de Golf.

Here are the results (30/01/2009).

. Radio button 1 Le Web: Résultats 1 – 10 sur un total d’environ 1 610 000 pour equipement de golf.

. Radio button 2 Pages Francophones: Résultats 1 – 10 sur un total d’environ 1 450 000 pages en français pour equipement de golf.

. Radio button 3 Pages France: 10 sur un total d’environ 1 160 000 pour equipement de golf.

C – How much does an effective marketing campaign cost?

This is what Google France will propose you (30/01/2009)

. Keyword EQUIPEMENT DE GOLF
. Average CPC: £0.42 (at a maximum CPC of £0.85)
. Estimated clicks per day: 2 – 3 (at a daily budget of £2.00)

If you intend to sell online whether in B2B or B2C, you may consider seriously implementing European Union countries in you business strategy. Not only you will improve your internet sales but you will reduce your online marketing costs as well.

6 reasons to boost your online sales in France now:

1 – We offer your Free domain name in French

2 – Catalyst Entrepreneur translate your English website in French and we do French copywriting to comply with SEO requirements and generate sales online.

3 – Your French website could benefit from a Pay Per click (PPC) campaign cheaper than in English and managed by our Internet marketing expert.

4 – There is room for expansion online for small medium enterprises (SME) – your company could be one of them.

5 – Extra online sales means you can earn more whilst you are asleep

6 – Finally… your company can be as big as the ones online at advertising products and boosting sales.

We offer you a free report on your business category to measure your potential in The E.U..

Grab valuable points of view for website traffic – your personal knowledge pack.